Philomina Kane: The Owner Of A Hoodie Line Inspired By Ghanaian Culture Secures A Deal On Shark Tank

Philomina Kane is the founder of KIN Apparel (image via Instagram/@naturallyphilo)

Philomina was born in Bronx, New York and raised in Ghana by her grandmother, whom she appreciates a lot for instilling her the Ghanaian culture.

However, Philomina’s natural hair journey is what led her to take the path of entrepreneurship.

Growing up, she mostly used perming cream to keep her hair relaxed. But, while undertaking her undergraduate studies at Princeton University, she decided to switch to natural hair.

Philomina Kane pitching her hoodie business on Shark Tank (image via Instagram/@naturallyphilo)

“At a young age, my hair was always permanently straight,” She told WPVI-TV. “And that’s been the case for a lot of Black women. I joined a rugby team and my hair was just falling out because I wasn’t taking care of it.”

In 2014, she cut off all her hair and started her natural hair journey. She also a YouTube channel titled NaturallyPhilo, to update viewers of her natural hair journey. She also used her platform to empower women of colour to embrace their natural selves by saying no to sodium hydroxide (perm) and stepping into the natural hair revolution.

Since then, she has amassed over 200,000 subscribers and over 11 million views. “The amazing people I interact with on my channel via the comment section, and Instagram, keep me going,” she indicated.

Philomina Kane’s KIN Apparel

Philomina’s natural hair journey also propelled her to start her own clothing line, KIN Apparel, which stands for “keep it naturally”. The clothing line specializes in sweatshirts with satin-lined hoods designed to prevent frizz, retain moisture and fit a variety of hairstyles. The design of the hoodies appeals directly to women whose natural hair had previously not been addressed by other clothing brands.

“Traditional hoodies are made with cotton and cotton absorbs the moisture in your hair, leaving it dry, frizzy,” she said. “So, what we do is we line the hoods with satin. That does not strip your hair of moisture.”

The 26-year-old’s hoodies are also made with Ghana’s renowned kente patterns and designs. She, however, is grateful to her grandmother who taught all she needed to know about Ghanaian culture.

Philomina Kane wearing one of her hoodies (image via Instagram/@naturallyphilo)

“I lived in Ghana with my grandmother for the first five years of my life,” she shared. “My Ghanaian culture is what makes me who and what I am today. It has filled my life with meaning at times when my future seemed bleak.”

“I cherish my grandmother for instilling my faith in humanity. It is with this strong backbone that I produce motivational content on YouTube, and have created KIN Apparel.”

“Above all, it has grounded me in faith and a commitment to contributing my talent for the common good. This site, with all its kente glory, is a representation of culture and the never-ending love I have for my supporters,” she added.

Philomina Kane pitching her hoodie business on Shark Tank (image via Instagram/@naturallyphilo)

KIN Apparel has also soared in popularity via social media, presenting Philomina with an opportunity to appear on the popular U.S TV show, Shark Tank, where she pitched her business to multi-millionaire investors on the season premiere.

On the show, Philomina landed an amount of $200,000 from investors in exchange for 30% of her company’s equity. One of the investors was Emma Grede, who is the founder and CEO of denim-brand Good American and a founding partner of Kim Kardashian’s shapewear-apparel line SKIMS.


Click on the comment box below and leave us your thoughts. Thank you


Please enter your comment!
Please enter your name here