Kid90: The Dynamic Producer Working With Multi-Award Winning Artist Shatta Wale

Kid90

Youngtrepreneurs – a Ghana-based social impact organisation – from 15-18th July 2021, organised a Music Production Workshop for emerging Ghanaian music producers and sound engineers.

The 4-day workshop, geared towards the talent and technical development of music producers and sound engineers, was spearheaded by Scilla Owusu, who is a sought-after creative director; writer and video producer; a 2020 Forbes Africa 30 Under 30 personality; and has worked with some of Africa’s top music stars, including Grammy Award-winning musician Burna Boy, M.anifest, Davido, Stonebwoy and many more.

Scilla Owusu

At the end of the workshop, Nana Ebow Attah (Kid90) was selected as the winner by Shatta Wale, who was one of the collaborators of the workshop.

“I couldn’t believe it for a moment. I was in shock till I saw my phone buzzing with congratulatory wishes then I realized what had just happened. The feeling is great because I am still in that happy mood,” Kid90 said about how felt after he was declared the winner.

Kid90 and Shatta Wale

An alumnus of the University of Ghana, Kid90 revealed that he started producing music when he was in Winneba Senior High School, but took it seriously after he completed his senior high school education.

“I grew up in a home of musicians, where some of my brothers played an instrument. I play the keyboard so that’s where my love for music started from… and as for music production when I was little, I had this keyboard where you can just add sound together for it to sound like a beat, and that’s how it started.”

Kid90

According to Kid90, he decided to participate in the workshop because of the topics that were going to be taught, as well as the other benefits which would be helpful to his career.

“I first came across Youngtrepreneurs via Instagram. I’ve personally never registered to a workshop before but after visiting and checking their details on their site I registered,” he said. “The topics they were teaching were things I didn’t know such as publishing and they also had benefits that would be helpful to my career such as free Splice subscription-free, Songtrust registration and many more”.

L-R: Master Garzy, Kid90, Shatta Wale, Scilla Owusu, Fabian Sebastian Thorpe

A total of 30 emerging music producers and engineers were selected for the workshop, led by a cast of industry professionals who provided the proper tools and guidance to help them navigate the business aspect of music production.

During the four days, each participant had the opportunity to combine theory and practical knowledge from guest instructors – including award-winning producers Master Garzy and Kuvie, Mandy Aubry from Songtrust, Fabian Thorpe (Code Management Group/DroppTV) and Tope Salami, Esq, an entertainment lawyer from Whitestone’s Solicitors & Consultancy.

Topics that were covered include music production, building client relationships, publishing rights, royalties, intellectual property protection, monetization and more.

Shatta Wale interacting with the music producers

The producers also had one hour to create a 60-second instrumental (of original work) to present to Shatta Wale.

Kid 90’s instrumental was adjudicated by a panel of experts and selected by Shatta Wale out of all the other instrumentals submitted by the participating producers.

“I wouldn’t know what made Shatta Wale choose me as the winner… but I think he loved the fact that I did an Afrobeat and he feels it’s marketable,” Kid90 said.

Kid90 working with Dee Moneey

Emerging as the winner, Kid90 will produce a song with Shatta Wale for his first single. In addition, Code Management Group will be sponsoring the prize package which will include a world-class produced music video, along with a robust PR & marketing rollout campaign.

Kid90, who produced Dee Moneey’s Cursed With The Money, is hopeful of becoming one of the biggest music producers in Ghana and produce songs that everyone in any part of the world will enjoy.

source: kuulpeeps.com

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