Kofi Kinaata, unlike many Ghanaian celebrities, is very active on the business and employment-oriented social media platform, LinkedIn.
He constantly posts on LinkedIn as many times as he does on his other social media pages.
This, however, enables him to reach his fans and followers who are more active on LinkedIn as compared to the other popular social media platforms.
Like he does on his other social media pages, Kofi Kinaata also uses LinkedIn to promote his music and his brand.
Here are five ways he uses LinkedIn to promote his brand:
He highlights roles he occupies
His profile on LinkedIn gives more details on what does aside from music. His LinkedIn profile indicates that he is the Chief Executive Officer of Team Move Ghana, a Goodwill Ambassador for the International Organization for Migration (IOM) of the United Nations (UN), and the Brand Ambassador of the Ghana Investment Promotions Centre.
He celebrates his accomplishments
He also uses LinkedIn as a platform to celebrate his achievements. For instance, he recently became the first artist to win the VGMA ‘Songwriter of the Year’ award a record four times, and he took to LinkedIn to celebrate that.
He shares initiatives he undertakes as a brand ambassador
Kofi Kinaata is currently the brand ambassador of Enterprise Life and Good Day Energy Drink, and he constantly shares interesting initiatives he is undertaking as a brand ambassador.
He acknowledges his team
Another thing Kofi Kinaata does a lot on LinkedIn is to celebrate his team and let his followers know those who have helped him to get to the top.
He shares his songs
As expected of him, Kofi Kinaata also constantly shares his songs on LinkedIn as he does on his other social media pages.
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