Theresa Ayoade: From Motown To Creating The Biggest Awards Festival In Ghana

Theresa Ayoade

The Vodafone Ghana Music Awards (VGMA) is arguably the biggest, most anticipated and most significant award festival in Ghana.

The award scheme, which was created to celebrate the work of Ghanaian musicians, has also become a platform where the musicians rate their success each year and also gain the bragging rights for being the best in the respective categories in which they are nominated.

The VGMA also gives lovers of Ghanaian music quality entertainment through the electrifying and mind-blowing performances from the musicians.

King Promise and Darko Vibes performing at VGMA 21

This amazing experience we look forward to and enjoy every year was made possible by the visionary idea of a woman passionate about the creative industry – Theresa Ayoade.

Theresa Ayoade, a creative entrepreneur, marketing communications and events specialist, is the co-founder and CEO of CharterHouse Productions, which is one of West Africa’s leading marketing, events and audio-visual production firms.

She has over twenty-two years of experience in the management of public, corporate and national events, audio-visual and TV Productions.

Theresa Ayoade

Theresa attended one of the most prestigious senior high schools in the country – Achimota School, which she has admitted had a great impact on her life.

Speaking on the Y Leaderboard Series in July 2020, she revealed that her schooling experience at Achimota School shaped her into what she is today.

“I went to Achimota School and the school had a great impact on me. We came out of school with a sense of purpose. It was a very competitive school so you will really have to find yourself and find the best in you.”

Theresa later obtained in bachelor’s degree in Psychology from the University of Ghana.

Theresa Ayoade at VGMA 21

Prior to becoming a creative entrepreneur, she was the sales manager of Luv FM and promotions manager at Joy FM.

She has, however, attributed her success in the creative industry to the daring step she took into radio sales which exposed her to the creative industry even when she had no experience in the field.

After working as a Sales and Promotions Manager for four years, she teamed up with her husband to build CharterHouse in 2000.

As CEO of CharterHouse, she spearheaded the creation and organisation of the Ghana Music Awards, which has evolved over the years over become Ghana’s biggest awards festival.

The first Ghana Music Awards event was held in 2000, which saw Daddy Lumba become the first winner of the Artiste of the Year award.

Kofi Mole VGMA 2020
Kofi Mole performing at the VGMA 21

Since then, Theresa Ayoade and her team at CharterHouse have recorded success each year in the organisation of the Ghana Music Awards. Even when the world was seriously affected by the COVID-19 pandemic in 2020, she showed superb leadership in working with her team to find innovative ways to organise the event in line with the safety protocols and still produced a spectacular show.

In March 2021, Theresa Ayoade was named in 3Music’s ‘Top 30 Most Influential Women In Music’ list for her contribution to the Ghanaian music industry through the Vodafone Ghana Music Awards.

Theresa Ayoade (image via ROB Photography)

Aside from the Ghana Music Awards, Theresa has also led the management of other entertainment events including A Night of 1000 Laughs Comedy Series, Miss Malaika Ghana, Ghana Rocks Concert, and several international music concerts featuring international stars like JAY Z, Shaggy, Busta Rhymes, Chris Brown, Boys To Men, Akon, Steel Pulse and many others.

She has also overseen over 1000 corporate events such as launches, conferences, awards ceremonies, banquets, BTL Activations and many more such events for local, multinational and international organizations, as well as national events like the AFCON 2008 ‘Africa As One’ Welcome Concert, Ghana @50 Concert, in addition to a host of TV productions such as Agoro, It Takes 2, The Challenge and many more.


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