Virgil Abloh and Louis Vuitton have extended their relationship with UNICEF, making a large donation to the organization’s work in Ghana. The $380,000 USD donation is the latest stage of their partnership, which has previously focused on the Silver Lockit bracelets that have reportedly raised $14 million USD for UNICEF.
Through the donation, Louis Vuitton and Abloh will be participating in Generation Unlimited, UNICEF’s program focused on youth and entrepreneurship in Ghana. Abloh will also lead a masterclass with 250 people covering entrepreneurship, creativity and becoming a changemaker in your community. The workshop will also be live-streamed on Facebook.
Announcing the donation in a statement to WWD, Louis Vuitton said, “A member of the Ghanaian diaspora, Virgil Abloh is devoted to making a personal contribution to help accelerate results for children and young people in Ghana. A key ambition is to inspire African youth to develop creative projects, which link African art and culture to the markets and create awareness of the Black canon.
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