Yaw Antwi Owusu is a digital content designer and a growth marketer who believes in investing in the youth, providing jobs and connections to foster growth and development, and also in Africa becoming self-sufficient in the near future.
He also works with Accra-based Citi FM & Citi TV, and has created a digital experience for companies in the media, finance, education, hospitality, and sports industries in the last 5 years.
In accordance with his dreams and ambitions, Yaw founded Okudala, a digital creative platform, to provide practical digital training, career support and mentoring for digital creatives, and advocates for digital creative careers to reduce unemployment in Ghana.
“Okudala is a digital creative program, digital creatives career advocate and guide, and an accelerator for creative enthusiasts in Ghana,” he told Kuulpeeps.
“We began working in the later part of 2020, but became officially open to the public in 2021 with our first Graphic Design student, Jerold Oduro Darko… We are a hybrid company building on the foundational elements of social enterprise and a for-profit company. Currently, we are building products in all three disciplines of our focus and we can’t wait to share these products with the Ghanaian market.”
The groups of people he trains include JHS and SHS students, fresh university graduates and those in the working class.
Okudala, according to Yaw, is a Zulu word that means creative. “This choice was inspired by our quest to be a Pan African brand staying true to our mission of empowering digital creative careers,” he said.
However, the establishment of the program was inspired by an experience he had while working as a volunteer Graphic Design teacher at his alma mater.
“In September 2019, I volunteered to teach Graphic Design at my alma mater Kwahu Ridge Senior High Technical School where I taught final year visual arts students, and it was a fulfilling experience.”
“On my last day with the students, I did a quick survey in the class by asking them to write what they aspire to be in future on pieces of paper. To my surprise, more than half of the class were interested in careers outside of design. I saw careers in the security, healthcare, education, and hospitality sectors, and I felt it wasn’t right but I didn’t blame them because the current educational system doesn’t expose students to the necessary career paths available. And most schools, just like mine, do not have a career service office.”
“There are three stages in the career development of every person and Exposure is the first stage and arguably the most important stage, and we can’t leave it to chance. This was where I got the idea to start Okudala,” he revealed. “Looking at the issue at hand, it can’t be solved with a one-way approach and that is why we are using the threeway approach of the  digital creative program,  digital creatives career advocate and guide, and  an accelerator for creative enthusiasts in Ghana to ensure we are leading the development of digital creatives in Ghana.”
According to Yaw, he enjoys teaching, sharing knowledge, seeing people succeed, and most importantly, see social progress. “Through Okudala I get to touch the world by passing on knowledge I have gathered over the years from school and working as a digital content designer,” he said. “I also get to inspire and guide JHS and SHS students interested in design to develop their careers and in so doing, contribute to creating a progressive society where more youth will start careers and business in digital design to help reduce unemployment in Ghana.”
Yaw Antwi Owusu is also undertaking impactful projects and running other organisations aside from Okudala. He is currently leading the building of an ed-tech company called Sukuupon which is an e-learning marketplace for digital and TVET courses taught by Ghana’s industry leaders. He is also the publisher for Young and Ambitious Life, a new media publisher that creates and gathers information and inspirational content that fuels the next generation of Africans to challenge the status quo and revolutionize the world, and also Jama.africa, an alternative entertainment content platform for the Ghanaian market.
Yaw is hopeful that Okudala will grow to become an influential organisation that will impact the lives of many young people in Ghana and other African countries, through digital training in the near future.
“In 5 years time, Okudala will have a physical training centre where individuals and businesses can come to be trained on how to use digital creative tools for their business, and also for consultancy on how to scale their careers. We would have launched our accelerator program for JHS students and would have trained over 200 students through that program, and would have become a thought leader in the education of digital creative professionals and entrepreneurs.”
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