One of the challenges of having a business that’s entirely online is the fact that you have post constantly in order to keep the brand alive on your audience’s feed. Although it can be a challenge to keep coming up with original content, we’ve got some tips that should make it a little less hard.
Plan Out Your Content
Planning out your social media content in advance will eliminate the decision fatigue that you would face if you were coming up with entirely new content every single day. Schedule time for planning and come up with the content that you want to post for the week. Even if you don’t come up with the specific posts, you can plan out the content direction and that will make finding the specific content when it’s time to post easier.
Come Up With Daily/Weekly Themes
Another thing that you want to do is post according to themes. You can have a theme for each week that your posts follow. For example, if you’re a sneaker brand, then having a week where you just post sneaker facts or trivia can be a good way to drive some traffic to your page and generate some engagement.
Automate As Much As Possible
Our final tip for you is to give in to the machines. There are various free software tools that will make managing a social media account not only easier but more organized as well. You can use platforms like Buffer, Hootsuite, Facebook’s Post Scheduler, Tailwind, etc.