When you’re starting a business online, it’s a good idea to look at what more successful people are doing and trying to get some insights that will make your own business as successful. However, just blindly copying the content that other brands are putting out is not going to make your business successful automatically. Marketing needs differ from brand to brand. And here are some reasons that simply copying another brand’s strategy might not work for you.
You’re Going To Confuse Your Customers
When your customers see you pushing the same message that another brand is pushing, things can get confusing for them. Having two entirely different products with similar sounding ads can make them default to thinking that one is an imitation of the other. And that is obviously going to end up driving business for the original instead.
Unoriginality Has A Way Of Revealing Itself
When people see the same content from different brands, they’ll be able to spot the familiarity instantly. And they’re naturally going to go with the brand that feels more authentic. The reason that your competitor’s content works for them is that they have taken several factors like their product specifications, their specific audience and other details into consideration.
You Might Be Mistargeting Your Content
A lot goes into making ads for a brand. However, one of the constants that is never taken for granted is the target of an ad. If you’re selling soap to students and copy the type of content that a brand like Sunlight is pushing out, it’s not going have the same effect for you. And that’s because Sunlight might have mothers and families as its target, and their content was made for those demographics.