For over 34 years, Axe has helped guys look, feel and smell their most attractive. Men across the globe in over 90 countries reach for Axe to start their day. This has made Axe one of the leading brands when talking about fragrance for men.
Giving students the experience of Fragrance Zone, Axe decided to embark on a Fragrance Zone Activation on campus to bring the whole experience to the doorstep of their consumers.
The “Axe Fragrance Zone activation” campaign is to hero the top 5 variants of Axe; Gold, Gold temptation, Black, Africa and Dark temptation.
Axe is for the everyday man, due to the nature of the activity, Ghanaian footballers, Asamoah Gyan and Fatau Dauda were among consumers to try the new Axe brand.
The aim of the campaign was to create massive awareness and increase the availability of the top 5 variants of Axe in homes and schools. In order to create awareness, the activation was accompanied by sampling the 30ml fragrance giving customers an experience straight from home and school.
The Axe Fragrance Zone Sales And Sampling Activation which started on 21st April on the University of Ghana Campus.
Aside the sampling, consumers were given some gifts (giveaway) containing the brand to try, which they expressed their joy and satisfactions. Some Consumers encounted the Brand for the first time and loved the whole experience.
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