TASK: Nivea, on the quest to create top of mind awareness for their line of products, run a 48hr Treasure Hunt activation in UCC, UG-Legon and KNUST. As part of an amplification, Kuulpeeps run social media hype, articles and quizzes.
STRATEGY: To effectively build anticipation and get people interested in the campaign, an online version of the treasure hunt was run on Kuulpeeps.com and extended it on social media. Things were hidden in articles and on different parts of the website and people were given hints on social media to find them for rewards.
WEBSITE: Two editorials were written to support the campaign. Both gathered a total of 18,241 views.
KUULPEEPS IG: During the period of the campaign, 4,162 people visited the Kuulpeeps IG page
REACH: 46, 617