Spotify recently unveiled its EQUAL hub in celebration of International Women’s Day. On the heels of this launch, the leader in all things audio has now extended its global commitment to fostering equity for women in music with its new EQUAL Global Music Program, which debuted on April 29, 2021.
Gyakie and other female artistes on the program
Ghanaian Afrobeats & Afro-fusion singer Gyakie, is the first African creator to be selected for the program. The 20-year-old singer who recently released her debut EP Seed has not only gained popularity in Ghana but in Nigeria and Kenya where her single Forever, is a chart-topping fan favourite, with its remix featuring Omah Lay not far behind.
Other female artists selected for the inaugural class include American rapper Saweetie, Brazillian pop artist DUDA BEAT, British singer-songwriter Griff, Mexico’s Natalia Lafourcade and German singer Zoe Wees – Global Artist of the Month.
Why EQUAL Music Program was created
According to the USC Annenberg study funded by Spotify on the representation of women in the music industry, only one in five artists on the charts are women.
To upend this disparity, Spotify decided to amplify the work of women creators by extending their resources and generating more opportunities for these artists by creating a global, cohesive, branded experience with the EQUAL Global Music Program.
“We want to do our part: We know that when we give more power to creators, more people listen—and that music shapes the future. So, we’re turning up the volume,” Spotify indicated.
The inaugural EQUAL Music Program kicked off with 35 EQUAL local playlists spanning artists from over 50 as well as Spotify’s “best-of” flagship EQUAL Global Playlist containing music from EQUAL artists from all around the world.
Each month, one artist will be featured on the cover of their respective local playlist, in addition to receiving essential organic and on-platform promotion in their home country and beyond.
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