CAMPAIGN: Rexona Colourthon
TASK: Build interest, amplify the campaign, push sign-ups and create engagement before, during and after the events.
STRATEGY: Employed a hub of 20 influential students with a huge online presence and activated all 25 Kuulpeeps, campus teams. The performing artistes for each campus was engaged to be an influencer to push the event as well.
A microsite was built for sign-ups prior to the event on each campus whiles engaging fun and strategic content was created for online communication on both social media and kuulpeeps.com