DMX’s Streams Sees 928% Surge Following His Death

DMX performing at the 10th Annual ONE Musicfest at Centennial Olympic Park on September 8, 2019 in Atlanta. CREDIT: Prince Williams/Wireimage

DMX‘s music catalog experienced a 928 percent surge in streaming in the days after his death, garnering a total of 75.7 million on-demand streams on April 9 and 10 compared to the 7.36 million streams from April 7 and 8.

According to reports, the late rapper’s most streamed songs during April 9 and 10 were “Ruff Ryers Anthem” with 9.59 million streams, “X Gon’ Give It To Ya” with 5.79 million streams, “Slippin” with 5.52 million streams, “Party Up (In Here)” with 5.20 million streams and “How It’s Goin’ Down” featuring Faith Evans with 3.52 million streams. DMX also sold a total of 101,000 songs and albums from April 9 to April 11, seeing a 1,036 percent rise compared to the 9,000 units sold from April 6 to April 8. In addition, his 2010 greatest hits compilation The Best of DMX re-entered the Billboard 200 chart at No. 73, but reports claim that the record could enter the top 10 for the first time ever.

As fans and friends of the rapper mourn his death, the late rapper’s family politely warned the public of scammers pretending to ask them for financial help or sell merchandise to cover funeral costs. Swizz Beatz and the family also publicly shot down the rumor that Beyoncé and JAY-Z had purchased DMX’s masters for $10 million USD to give to his children for free. “There have been a few rumors following our loved one, Earl Simmons’, passing that we’d like to clear up. No one has bought Earl’s masters,” the family said in a statement. “Additionally, we are not selling any merch or raising money for Earl’s funeral. If anyone is requesting for money for his funeral please be aware the person is a scammer. We will keep the public posted on funeral/memorial service arrangements.”

Source: Hypebeast

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