New Comma is an inspiring new platform that is set to help young creatives with a pathway into the industry. With a focus on native and diasporan African talent, the site will look to showcase their work, and empower African creatives with opportunities and resources to compete locally, as well as on an international scale. It is also a place for agencies and global industry leaders to mentor these trailblazers.
The site is set to go live early 2021, and creatives and enthusiasts looking to sign up can #GetWaitlisted at new-comma.com
New Comma founders believe that for Africa’s creative scene to truly become the high value sector it deserves, it requires collaborative action, as well as intellectual and financial support. With its expanding digital economy, declines in data costs, and – in light of the pandemic – shift towards remote workspaces, the continent’s creative industries are in a good place. Young Africans are expected to make up 42% of the world’s youth population by 2030 (PRB,2019). With such a large population of young people on the continent, it’s imperative that structures are put in place to support them and connect them with other Africans across the diaspora in the creative field.
This will steadily combat Africa’s youth unemployment challenges and stimulate the creative scene. In turn, this will develop other sectors such as transport, leisure, and tourism.
“Our goal is to create an ecosystem for African creatives to enhance the quality of the work they produce, while being in control of their own narrative on a platform that is made especially for them,” Natalie Narh, Co-Founder of New Comma
With creativity becoming a pathway for more young people, New Comma is looking to benefit creatives in many ways, for example –
- Creating a free portfolio to showcase their work
- The opportunity to meet other creatives working locally, or across the African diaspora
- Joining a linear mentorship scheme with industry leaders across the African continent and its diaspora
- Gaining creative tips and insights from events tailored for an African audience
- Finding gigs and other work opportunities
- Aligning their skills with relevant requirements
“Many creatives have great potential, but lack access to opportunities and resources that level the playing field to compete locally and on an international scale”.
Nigel Atta-Mensah, Co-Founder of New Comma
In addition to creatives, the site will offer a place for agencies to seek out new talent, and aid their growth. The platform is also open to –
The site will provide a pool of African talent for organisations/enquirers looking to hire part time and full-time creative roles locally or internationally.
New Comma will also create avenues for agencies to support upcoming creatives through linear mentorship schemes, sponsorships and more. Creating linear relationships between industry leaders and New Commas, who need their advice and guidance.
Curating a collection of artistic content for creative enthusiasts who don’t necessarily want to embark on a creative career, but enjoy navigating the scene.
Tunji Ogunoye, Team Lead of Nigerian Design platform DearDesignr is keen to mentor through the site. He says “The essence of creating a platform to mentor young and upcoming creatives is to empower them with direct access to useful resources. New Comma seeks to help African and diasporan creatives find their footing within the industry, and we believe young creatives have a lot to watch out for as more opportunities and access are being put in place to hasten their growth in the industry”.
Daniel Ampofo, Founder of the creative hub Dex Ghana believes “One of the easiest ways to grow as a creative, is to belong to a community. It exposes you to a pool of resources and experiences that make your journey smoother if you were going alone. These are the possibilities New Comma will be creating for creative space – an avenue that fosters collaboration and support”.
Maxwell Adjavon, Employee One of iMullar & Convo Studio believes that; “Our time is now. We can’t achieve anything tangible by being lone wolves. What is becoming increasingly important now is having a sense of community, a bond that fosters development as a common goal. I believe in the new crop of African creatives and our hunger to create and curate our own narratives and I’m here for ALL THAT SMOKE.”Ornella Jefferson, Partnerships and Marketing Executive at It’s Nice That also says “There’s so much potential in Africa’s creative sector to lend itself more effectively towards ongoing economic diversification efforts, and that in itself is a positive indication that African nations are waking up to their inherent creative prowess. New Comma’s collaborative action is a great step in showcasing and supporting these raw talents that are often influencing Western popular culture and commercial spaces without recognition.”