Naomi Osaka Is Louis Vuitton’s Newest Ambassador

Photographer Nicolas Ghesquière

Naomi Osaka‘s big 2020 is leading into an already-optimistic 2021, as Louis Vuitton enlists the beloved tennis star to become its new brand ambassador. Spotlighted in Spring/Summer 2021 clothing, the accompanying campaign imagery was shot by the house’s artistic director of women’s collections, Nicolas Ghesquière.

One of the first Black women to hold the mantle of brand ambassador for the luxury house, Osaka wears her curly hair in a delicate cloud for the SS21 campaign as a nod to her signature on-court look. The three-time Grand Slam champ also sports one Ghesquière’s colorful seasonal T-shirts, elevated with illustrative prints and a golden sash that encircles her arm as if in homage to her champion legacy. Finally, Osaka totes a minute shoulder bag realized in Louis Vuitton’s monogram canvas, uniting the star athlete with the house’s key iconography.

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,” Osaka said in a statement. “It is such an honor to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me.”

“Naomi is an exceptional woman who represents her generation and is also a role model for everyone,” Ghesquière continued. “Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.” says Nicolas Ghesquière.

Though Osaka’s work with LV is only just beginning, the young athlete already has a sizeable history with Nike, including a recent collaborative Blazer.

Source: Hypebeast

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