For others, the pandemic has constrained their lives from getting whatever goal they set for themselves. However, the reality is different for Saliman Sadick whose self-discovery is a big credit to the COVID-19 Pandemic.
He said: “thanks to the pandemic”. Saliman Sadick (known by many as Mario Breezy) who according to him is both a Ghanaian and a Nigerian who hailed from Ogbomosho in Oyo state, started his Tie and Dye business with the brand name ‘T and D THRIFTSHOP’ on the 24th of June, 2020.
Tie-dye is a modern term invented in the mid-1960s in the United States (but recorded in writing in an earlier form in 1941 as “tied-and-dyed”, and 1909 as “tied and dyed” by Luis C. Changsut for a set of ancient resist-dyeing techniques, and for the products of these processes. The process of tie-dye typically consists of folding, twisting, pleating, or crumpling fabric or a garment and binding with string or rubber bands, followed by application of dye(s).
The manipulations of the fabric prior to application of dye are called resists, as they partially or completely prevent the applied dye from coloring the fabric. More sophisticated tie-dyes involve additional steps, including an initial application of dye prior to the resist, multiple sequential dye and resist steps, and the use of other types of resists (stitching, stencils) and discharge.
Tie-dye can be used to create a wide variety of designs on fabric, from standard patterns such as the spiral, peace sign, diamond, and the marble effect to beautiful works of art. Using techniques such as stencils (screen-printing using dyes or discharge pastes), clamped-on shaped blocks, and tritik (stitching and gathering), tie-dye can produce almost any design desired. If a modern kit is used, then it is easier to accomplish a spiral or circle.
Tie-dye techniques have also been used for centuries in the Hausa region of West Africa, with renowned indigo dye pits located in and around Kano, Nigeria. The tie-dyed clothing is then richly embroidered in traditional patterns. It has been suggested that these African techniques were the inspiration for the tie-dyed garments identified with hippie fashion.
As an entrepreneur and an innovative person, Sadick thought of blending the whole tie dye concept together with thrift styles. Tie dye has existed for a very long time, but hardly will you see them with thrift designs. “This makes a difference, right? YEAH!” He said what lured him into the business is the trend. He said: “If you look at the music videos these celebrities are making lately and even what they wear around, there are so many Tie and Dye inside. So, let me just say Tie and Dye is something of Old ages that our Grandfather used but now we are using innovation to bring it back. I came to the realization that, now, a lot of people are wearing Tie and dye and really getting interested in it. So, I said to myself, why don’t I start this business? I gave it a try and it worked out.”
But Sadick is not the only one into the Tie and Dye business in Ghana, according to him “there are many people that are into this business but I am trying to make a difference. I see myself as a different person, genius or what ever you may choose to call it. In whatever and everything I do, I do it differently.”
“It me took me lots of time to settle on this idea actually, I was supposed to start this a very long time ago but I don’t know what kept holding me back until one day I said to myself I want to do this. All I needed was capital and a real plug. Big ups to Abu Safian (CHUCK) for the love, he was the one that hooked me up with almost everything I needed.
Fast forward, the first set was produced with some massive beautiful colors more than I expected and gladly, it sold out. Thanks to my producer, Sherifa Ibrahim’ and KING my personal assistant.
Despite the challenges I refused to slip off my ten toes, I have seen so many things happening in my world, who knows when it’s gonna pay off? Maybe tomorrow or never. But the most important of it all is I’m not giving up.”
According to Sadick his brand has been earning him enough money. “The brand has been known even outside the city. I mean outside the city of Kumasi. Currently, I am just selling within this country (Ghana) but in different cities.”
When asked about his hope for his brand in five years’ time, he said: “I wasn’t in school actually when I started this because of the pandemic. I am still home now, but I think when school resumes, I will be able to get things out. In his words, he hopes to see his brand bigger than it is currently “if we continue producing stuff like these, and then putting more ideas and techniques I’m sure this will go a very long way for me. And yes people are really getting interested in Tie and Dye, I will say it’s a brand that will keep on going.”
The editorial features T&D THRIFTSHOP, an online Thrift shop that produces its customers with beautiful tie and dye thrifts. T&D Thrift shop is strictly an online business. Follow them on Instagram @tiedye_thriftshop.