When there are several candidates applying for a single role, employers will choose the candidate with more to offer. And these days whether or not you possess certain digital skills can determine if you get a job that you’re applying for. Here are 4 reasons why you should acquire digital skills to land a job in 2021.
Here is a free Google course that will allow you to acquire some essential digital skills:
Google Digital Skills for Africa
One of the major effects of COVID is that it affected in-person operations of various businesses. As such, a lot of business found ways to leverage digital tools in order to survive. Companies want employees who will be able to fit into the new business model with little training. Already possessing digital skills is a plus if you’re currently job searching.
Digital Skills Give You An Edge Over Other Candidates
This is actually a pretty obvious point. If you had to pick between candidates and one of them was able to use analytical tools and had knowledge of digital marketing methodologies while the other didn’t, it would an easy choice to make.
Digital Skills Improve Productivity At Work
Cloud-based services allow collaborative work to be done withing companies like never before. The cloud ecosystem allows oversight, collaboration and feedback loops which are almost instant. Not being familiar with some of these services will put you at a disadvantage in an employers eyes.
Digital Skills Allow Businesses To Build Customer Relations
There’s no denying the importance of social media to the 21st century business. As such, employers keep an eye out for applicants who don’t just use social media, but also have the skills which will allow them to create an interactive online experience for the businesses’ customers.