Instagram is home to all kinds of user. The influencers who find creative ways to monetize their follower numbers, people who use the app just to share their lives and even business who use the platform to grow their brand. Whatever type of user you are, we’ve got some tips to help you revamp your Instagram account for the new year.
Use A Scheduling App Like Later To Plan Out Your Grid
One of the more creative things that people do with their Instagram is post a series of photos that form a bigger image when you’re looking at their page grid. In order to plan out posts like that you can get a scheduling app that shows you a preview of what your grid will look like even before you post your pictures. Later is a great tool for this.
Post Hashtags In Your Comments
These days you’ll hardly find a popular post without a hashtag or ten underneath it. Hashtags get you engagement, and that’s without a doubt. However, some people are reluctant to use hashtags because they feel it makes their post look spammy. What you can do instead, which has pretty much the same effect, is put your hashtags in the first comment underneath your post.
If You’re A Business, Regularly Test Out New Content Types
If you’re a brand, the new year is a great opportunity to test out new content types. Experiment with the type of content that you’re creating for your audience and see which of the new directions they take a liking to. You can even bring on some influencers to bring a breath of fresh air into your marketing strategy.
Have A Visually Consistent Feed
Different people have different styles. Some people prefer to edit their pictures to have them look natural, others love their colourful filters. But whatever your style is, make sure that you’re consistent with it. That way, the people that you’re trying to reach associate your with a specific visual aesthetic. Consistency in style goes a long way.