Twitter has reverted the retweet functionality to the way it was before.
This, however, means that the quote tweet prompt no longer appears when you try to retweet posts.
The quote tweet prompt was introduced by Twitter in October ahead of the 2020 US presidential election, and according to Twitter, it was aimed at encouraging users to tweet and amplify information more thoughtfully.
In explaining why it’s returning to the way the retweet function was before, Twitter wrote:
“Our goal with prompting QTs (instead of Retweets) was to encourage more thoughtful amplification. We don’t believe that this happened, in practice. The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters.”
“The increase in Quote Tweets was also offset by an overall 20% decrease in sharing through both Retweets and Quote Tweets. Considering this, we’ll no longer prompt Quote Tweets from the Retweet icon.”
Twitter further added: “We’ll continue to focus on encouraging more thoughtful amplification. We believe this requires multiple solutions––some of which may be more effective than others. For example, we know that prompting you to read articles leads to more informed sharing.”
source: kuulpeeps.com
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