The Entrepreneur’s Corner: Good Attitude Equals Good Business. Here’s How!

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According to CJ Buckman, in an African Skills Hub mentorship presentation, good attitude equals good business. In his opinion, a sure-fire way to ensure business success is through creating a good impression and building genuine relationships.

The Motivational Speaker, Life Coach and Radio Host elaborates on exactly how having a good attitude can be what makes your business work.

Money Comes From Relationships

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The first thing that any good relationship is built on, is communication. When you’re trying to speak to someone, and convince them to look at things your way, you have to communicate from the heart. According to CJ Buckman, that is how successful business build relationships. You have to be open about what you can do and what you can’t do. This makes the customer trust you. From that point, keeping their business is easy.

Don’t Make Empty Promises

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Lifting product text and benefits from other sources can be bad for your business. Adding to our earlier point, CJ Buckman maintains that it is trust is the most important element of establishing a business. That means speaking to your customers honestly. When you lift product text, or just spew guarantees that you’ve copied, you’re shooting yourself in the foot. Customers will talk. If your product is all hype, their opinions won’t be good. Opinions in the circles of your potential can have an effect on your business.

You Should Love To Serve

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When you’re running a business, that automatically means that you’re going to be providing service. When a customer is paying for something, they inherently expect appreciation for their patronage. That appreciation becomes tangible to them when you offer up information about products. They see it in how you address their problems. And the accumulation of these tiny acts, is what makes a loyal customer. Of course, loyal customers love to recommend services that they enjoy. AKA, more money in your pocket.

Not every business cares about its customers enough to dedicate themselves to building and nurturing that relationship. Let that be what sets your business apart.


The Entrepreneur’s Corner is a weekly series that brings you business tips and insights from people with real-world business experience.

Source: CJ Buckman via Africa Skills Hub

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