When you think about a job at an ad agency, the first thing that comes to mind is being creative in some way to be able to contribute to the company’s creative output. However, in order to keep things running smoothly in companies with a lot of moving parts, it’s essential to have a Traffic Manager.
Traffic manager at Echo House Ghana Limited, Sandra Naakuor Quaynor, gives us some insider insights into the role: what the day-to-day entails, and the various things that make up the job description.
What Does A Traffic Manager Do?
Well, to put it a little simply, a traffic manager manages timelines. They makes sure that things get done when they’re supposed to get done. For Sandra, that means that whenever there is a new project, she’s involved from the get-go.
Each project has team requirements: with each team working on a different aspect of the project. That could be strategy, visual direction and client management among others.
Then, from Conception to delivery, Sandra manages resources, so that they are allocated properly. After that comes the monitoring of ongoing projects and intervening when things are not going according to timelines. Of course, when you’re working with people timelines tend to be negotiable.
What Skills Do You Need To Be A Traffic Manager?
The traffic manger role does not necessarily have a required hard skill set. Sandra took a humanities program when she was in school, which is unrelated to her current role. Her first traffic manager role came when there was an opening for the position in a company where she worked.
In order to be effective in the role, however, you do need some soft skills. For instance, you need to be a good communicator. The day-to-day of being a traffic manager involves constant communication with one team after another.
There are the catch-up meetings that happen daily, there is also reaching out to individual team members to make sure that everything is going smoothly and managing the expectations of account managers who in turn manage the expectations of the client. You get it?
Additionally, you need to have good organizational skills and an eye for detail, as the role requires you to have oversight of multiple ongoing projects.
So, now you know what a traffic manager does. Does it sound like something that you would be good at? Do you have any questions? Let us know in the comments below.