Adjoa B. Asamoah: The Strategist Who Played A Key Role In Joe Biden’s Election Victory

Adjoa B. Asamoah is an international influencer and impact strategist (image via Instagram/adjoabasamoah)

Joe Biden, on Saturday, November 7, 2020, was projected by some reputable media organisations to have won the 2020 US elections, making him the President-elect of the United States of America.

Mr Biden defeated Donald Trump by winning the key battleground of Pennsylvania, propelling him over the 270 electoral college vote threshold required to clinch the White House.

Joe Biden and Kamala Harris greet supporters outside the Chase Center in Wilmington, Delaware, at the conclusion of the Democratic National Convention, held virtually amid the novel coronavirus pandemic, on August 20, 2020. (OLIVIER DOULIERY/AFP via Getty Images)

According to the New York Times, Mr Biden attracted about 87 percent of the Black vote, and this immense feat can be attributed to Ghanaian-American, Adjoa B. Asamoah.

Ms Asamoah served as the National Advisor for Black Engagement for the Joe Biden presidential election campaign.

As the National Advisor for Black Engagement, Adjoa worked on multiple fronts to meaningfully engage the Black community, including the African Diaspora.

US President-elect Joe Biden and Adjoa B Asamoah (image via Twitter/adjoabasamoah)

Adjoa is an award-winning impact strategist, international influencer, and racial equity, diversity, and inclusion champion.

She is an expert in delivering targeted training, and leveraging cultural intelligence and behavioural psychology to create winning campaigns.

Adjoa is also a trusted advisor to federal, state, and local officials, and she is highly sought after to develop both high-profile and grassroots stakeholder coalitions.

As a mover of policy and keeper of culture evidenced by the legislative victories, she spearheaded to codify America’s first Office on African American Affairs, and introduce and pass the groundbreaking anti-hair discrimination CROWN Act on behalf of the coalition, as well as, mobilizing leaders and communities for social change and collective political action.

Adjoa B Asamoah developed the legislative strategy for the CROWN Act (image via

Adjoa also provides training and consultative services for corporate, government, and institutional clients.

During the 2018 midterm election cycle, she served as the sole consultant for the Democratic National Committee (DNC) who helped develop the Black engagement and mobilization strategy, worked with local officials nationwide, and liaised with the Congressional Black Caucus.

She has chaired the Democratic National Committee-African American Leadership Council since 2018.

She has also served as adjunct faculty in psychology and African American Studies, and is a frequent guest speaker and presenter at universities and conferences. Because of her powerful network and unparalleled communication style, she has been tapped by entities like BET and Sirius XM to serve as a guest host.

Adjoa B Asamoah with Oprah Winfrey (image via

Adjoa’s thought leadership in the equity arena resulted in an appointment as a senior policy advisor in the District of Columbia’s Executive Office of the Mayor, followed by an appointment to the Commission on African American Affairs, where she served as the highest ranking elected member.

She has also been appointed by multiple DC superintendents to the federally mandated State Title I Committee of Practitioners—where she’s been elected as chair for 3 consecutive years.

Adjoa completed her undergraduate and graduate studies at Temple University, earning degrees in Psychology, African American Studies, and Educational Psychology.

During her undergraduate studies at Temple, she was appointed by the president of the university to the Affirmative Action Committee. She also served on advisory councils for organisations including the NAACP, National Urban League, Delta Sigma Theta Sorority, and the National Coalition of 100 Black Women’s National Public Policy Committee.

Adjoa B Asamoah and US VP-elect Kamala Harris (image via

In an interview with Watch The Yard, she revealed that while in college, she opted to return to Ghana as an international student for one semester to study African history and gain a better understanding of Kwame Nkrumah’s approach to liberation. She undertook the studies at Ghana’s Premier University — the University of Ghana.

Adjoa also holds a post-master’s certificate in Applied Behaviour Analysis from St. Joseph’s University, and holds multiple licenses including one as a behaviour specialist.

Adjoa is also a distinguished alumna of the Women’s Campaign School at Yale University, completed the UPENN Equity Institute for Doctoral Students at the Center for the Study of Race and Equity in Education, and she is a doctoral candidate in Leadership (Administration and Policy) at The George Washington University.

See Also: Kojo Asamoa-Caesar: First Ghanaian-American To Run For U.S Congress Lost His Election


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