If you had told me back when I was in primary that there was a job where the job description involved posting things on Instagram, I would have called you a liar. Then, I would have asked what Instagram is. You see, a lot of the platforms that a Community Manager uses to carry out their role were only created in the early 2000’s.
And now we have entire jobs that revolve around them, which only goes to show the impact technology has on jobs and livelihoods. So, today we want to talk about what exactly a Community Manager does, and how you can become one.
Who Is A Community Manager?
The role of a Community Manager is to act as a bridge between a brand, and the community that the brand is trying to create. This usually means interacting with the brand’s audience on various social media platforms. Now, you might be wondering if that sounds a bit like a social media manager. And there is a distinction between the roles. However, you’ll find that Ghanaian companies do not use either of the terms exclusively.
So, here, a Community Manager acts as the voice of the brand on various social media platforms. They decide what goes up on which platform, what content direction is and they try to raise the brand’s engagement numbers with every post. They pick the right tone for each platform as well as the audience that follows the brand on that platform.
The Skills You Need To Be A Community Manager
In order to work as a Community Manager, there are not necessarily any specific qualifications that you need. There are no Community Management Courses taught in Ghanaian Universities.
However, there are some soft skills that you need to have in order to work as a Community Manager. Firstly, you need to have good communication skills. And being a good writer does not automatically make you a skilled communicator. Not only do you need to be able to craft engaging posts, you also need to be able to listen to what the members of your community are saying in order to determine the future direction of your content.
Next, you need to have empathy and good judgement. As the voice of a brand, everything that you say on Social Media carries the weight of the entire brand. You must have empathy because we are in a time where social injustice makes customers call for the voices of brands. And brands are joining important conversations. Navigating this space as a Community Manager requires both empathy and good judgement. These qualities will prevent things from blowing back negatively on the brand.
Finally, as a Community Manager, you should have good analytical and organizational skills. At the end of the day, you’re an employee and whoever writes your paycheck is going to want to see some results. You should be able to use analytics tools to generate an overview of how the brand is doing online.
With multiple platforms to monitor, it is important to keep track of how different audiences are responding in real-time, using analytics tools to measure things like reach, traffic and engagement.
So, what do you think? Sounds like a fun job, right?