Snap is making good on its word to bring music to Snapchat and setting itself up to compete even more so with TikTok and Instagram.
The company announced today that iOS users around the world will be able to include popular music in their snaps. Snap, however, did not mention when sounds might be available on Android devices.
Snap still won’t have a feed like TikTok that pushes viral music content, like dances or memes, to users and is instead focused on its partnerships with big publishers and tighter social webs between users.
If a person receives a snap with sounds, they can swipe up to view the album art, song title, and name of the artist. They can also tap the “Play This Song” link to listen to the full song on other streaming platforms, including Spotify, Apple Music, and SoundCloud.
Snap has not indicated how big its music catalogue is other than calling it “robust and curated.” It also says its licensing deals cover tracks from Warner Music Group, Universal Music Publishing Group, Warner Chappell Music, BMG Music Publishing, and others.
Here’s the launch video for Snapchat’s Sounds:
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