No Bra Day: Here’s How It Started

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Today is No Bra Day, and we guess you have seen the hashtag #NoBraDay trending on social media.

No Bra Day is observed annually, all over the world, on October 13, to promote the awareness of breast cancer. On this day, women are encouraged to forgo wearing a bra as a way to push the breast cancer awareness campaign.

The hashtag #NoBraDay is always among the top trends on social media every year and interestingly, the hashtag even starts trending a day before No Bra Day. It is used on social media to create more awareness of breast cancer and the need for women to conduct regular self-examinations.

Initial Observance Day

No Bra Day was initially observed on July 9, 2011, and it was promoted on that date until 2013.

In 2013 and 2014 No Bra Day was observed on both July 9 and October 13. However, since 2015, the Day has been only observed on October 13.

The Originator

It is reported that No Bra Day was originated from an event known as BRA (Breast Reconstruction Awareness) Day which was held in Toronto, Canada in 2011. The event was meant to increase women’s awareness of the availability of reconstructive breast surgery, as well as promoting the awareness of breast cancer screening, alert women to breast cancer symptoms, and to encourage women to conduct regular self-examinations.

On July 9, 2011, an anonymous person with the name Anastasia M. Doughnuts reportedly started No Bra Day and created the first website to promote the idea.

Here is the first write-up that was posted on the website:

“Boobies are Fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom??”

“Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.

“Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras. Our perkiness should not be hidden. It is time that the world see what we were blessed with. Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used word to describe your breasts on July 9th should be FREE!

“Gentlemen, you can participate too! Your job will be to support us, ladies, by rocking something purple. It can be a purple tie, purple boxers, purple socks, the NNBD button or t-shirt… If it is purple or with the NNBD logo, it supports us. (Your support means quite a lot to us…)

“If wearing a bra on this day is absolutely necessary, you can definitely show your support by wearing something purple.

“Yay for boobies!

“P.S. Ladies…. Wearing a white t-shirt on this day is not only acceptable but encouraged!

“**Breast Cancer is something you should take seriously and be checked for.**”


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