HOW TO GET YOUR MUSIC ON APPLE MUSIC AND SPOTIFY PLAYLISTS?
This one mysterious promotional strategy baffles almost every independent musician in the world right now.
There are plenty of inspiring stories of musicians who got one of their songs on a couple of extremely popular playlists and now cashing out $$$ due to the song gone viral.
Firstly, THERE ARE NO SHORTCUTS TO GET ON PLAYLISTS and IT’S NOT A PAID SERVICE. It’s going to take a lot of hard work on your part to build up your plays, listenership, and credibility. And it’s probably going to take some time.
This platform has an algorithm that rewards artists who spend a lot of time on and put a lot of energy into the platform.
On top of that, the quality needs to be there. If you want your songs to stand next to some of the world’s best tracks on playlists with millions of followers, your song needs to sound the part.
Make sure you’re A/Bing your songs to ensure you’re hitting the production quality.
HOW THE PLAYLIST SYSTEM WORKS?
Take note! Not all playlists are created equal. The most popular playlists are extremely competitive and usually owned and curated by the Apple Music/Spotify official curators.
Many times, the songs that make it to big playlists have been tested on the smaller ones.
They primarily look at data like plays, skips, and finishes to decide how well a song is performing.
If your song performs well you have a greater chance of getting on playlists and staying on playlists for longer.
So here are a few tips that can get you on these playlists.
1.MAKE SURE YOUR ARTIST PROFILE IS VERIFIED
Creating a Spotify for Artists or Apple Music for Artists account will instantly get you verified which could only help boost your credibility. Plus, you’ll get access to all kinds of cool features like analytics and notifications when your music is added to playlists. Keep track of this data as much as you can and try to notice trends.
What causes you to get more streams? What causes you to get more followers?
2. DIRECT YOUR FANS TO ENGAGE WITH YOUR SPOTIFY OR APPLE MUSIC PROFILES
Playlist curators don’t always need to see that you’re widely successful and famous. Sometimes it is just about the music. But, the more obvious it is that you have fans (and that those fans are active on the platform that hosts their playlists), the more obvious the benefit to them when they consider including one of your songs.
So don’t be afraid to promote your links and ask your fans to follow you on Spotify or Apple Music.
Some of your fans don’t know they could even do so.
3. MAKE SURE YOUR MUSIC BRAND IS UP TO STANDARD
As a musician, make sure you have a good Social Media Profile, Electronic Press Kit, Artist Biography, Website Etc.
A social verification (blue checkmark), Wikipedia, or publications on a couple of top blogs could help.
The more of this stuff that’s in place, the better the impression you’ll create when a playlist curator finally investigates you and your music.
4. SUBMIT FOR PLAYLIST CONSIDERATION
You can submit new releases directly to Spotify for consideration in playlists through your distro company or you get a PR to help with the process.
A good PR with a healthy relationship with the playlist curators (including individual curators) would come in handy.
Note that the track must be unreleased. And you need to submit it at least 2-3 weeks prior to the scheduled release date.
You need to submit information and data along with the song. This includes information like genre, mood, instrumentation, and cover/original.
This would be used with information coupled with the data they have already compiled on you and your music to potentially find a place for it on playlists.
Source: Kwao Lezzes-Tyt
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