Following the launch of its art-inspired home and away kits, Juventus and Adidas Football return for their final installment ahead of the 2020/21 Serie A season a vibrant orange third kit inspired by the Italian side’s on-pitch spirit.
In 2017, Juventus changed its entire visual identity by updating its iconic crest, so the fact they’ve now opted for a bold orange kit for the first time in the club’s 122 year history isn’t surprising. The result is a shirt that keeps with the traditions woven into the club’s DNA, while also signalling a fresh era for Italy’s most successful team.
Continuing the modernization of the club’s iconography, the third shirt also features adidas’ latest cooling innovation – HEAT.RDY – KEEP COOL – and arrives with matching orange shorts and socks.
The new third jersey is available to purchase now from both the Adidas and Juventus webstores.
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