2020 has seen a revolution of how we use technology, especially the integration of video into several aspects of our way of life. This fact is proven by video calling company, Zoom’s success. However, Zoom isn’t the only company that has made its success by capitalizing on the video medium.
The sensational video sharing app TikTok has also grown immensely in popularity. So, if you don’t already know, you’re probably wondering what TikTok is. The app was originally launched in China and was marketed toward teenage users. It also comes packed with a variety of fun and quirky features. Those include; the ability to lip-sync, editing tools like filters, visual effects and split screens among others.
TikTok users can share sounds and hashtags that encourage others to take part in challenges and trends. And that ability to encourage participation is one of the things that has helped in the app’s significant popularity growth.
So … How Does Employment Come Into The Picture
The Coronavirus pandemic has affected the way that companies operate. For example, remote working has been adopted on a global scale in ways that would have remained unexplored without the pandemic. In fact, prior to Coronavirus, it would have been difficult to imagine Ghanaian companies embracing remote work.
Also, companies have altered the way that they hire. Some interviews are conducted remotely, over video-calling applications. And some candidates have even submitted video applications as a way of demonstrating their tech savvy and setting themselves aside from the crowd.
TikTok may have just given us the next generation of CVs. Users of the app are redefining what a CV is by producing incredibly creative clips showing off their skills, experience and industry knowledge.
TikTok videos are also a way of growing your personal brand. In fact, Ghanaian celebrities like Nadia Buari, Jackie Appiah and some others have used it as a new platform to create content for their fans. Similarly, Ghanaian-based animator Kemical37 has used to the app to grow exposure to his content.
For creatives especially, TikTok is a tool that can be used to set yourself aside from other candidates applying for a role.
The Success Stories
A 20-year-old special effects artist, short film writer and producer caught the attention of Disney, ICM and other companies after his TikTok video, shown below, went viral on Twitter.
Another TikTok user, Alyshea, made a TikTok video about looking for work in social media and/or journalism. And a couple of weeks later, she posted an update saying that she had landed a Freelance Digital Producer role with a news Network; all thanks to TikTok.
What are your thoughts on applying to a role at Ghanaian company using a TikTok video? Let us know in the comments below.
Source: ClockworkTalent.com // Kuulpeeps.com