A campaign that purports to be about “women supporting women” is filling people’s Instagram feeds with striking imagery.
Over the past several days, many Instagram feeds have been overrun with black-and-white images of women both famous and not.
These photographs are often posed and filtered, taken from flattering angles and accompanied by benign captions about “supporting women.”
The premise of the “challenge accepted” trend is that these photos promote female empowerment, and that nominating friends to take part in the campaign is a way for women to support each other.
So far, more than 3 million photos have been uploaded with the #ChallengeAccepted hashtag; many more have appeared without it.
“The trend is still picking up with usage of the hashtag on Instagram doubling in the last day alone,” an Instagram spokeswoman said on Monday. “Based on the posts, we’re seeing that most of the participants are posting with notes relating to strength and support for their communities.”
The challenge has circulated like chain mail. Participants nominate at least one other woman (and often several) to post her own black-and-white portrait. Celebrities including the actresses Kerry Washington, Jennifer Garner, Kristen Bell and Eva Longoria have helped the campaign gain visibility.
Source: NY Times|| Kuulpeeps.com
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