Free music streaming service Audiomack is expanding its operations in Africa by opening a new office in Lagos, Nigeria, the company tells Billboard. The service is already available in all 54 countries on the continent, and is the No. 1 free music app the No. 6 free app overall, after Facebook’s suite of apps and Snapchat on Apple’s App Store in Nigeria.
Along with the new office in Lagos, Audiomack has made three new hires, which will be based in Nigeria but work on initiatives across the continent: Adeyemi Adetunji will head operations and commercial partnerships; Charlotte Bwana will work on business development and media partnerships; and Olive Uche will manage content strategy.
Audiomack has grown considerably in the past few years, having passed 1 billion monthly plays by January 2019 and instituting both a premium tier at $4.99/month and a monetization platform to help creators on its service get paid. Partnerships with Songtrust, Live Nation Urban and a licensing deal with Warner Music followed. In Africa, the company says its plays have grown more than 1,600% over the past 14 months, while it has been a sponsor for Afrochella and Afronation in the past year.
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