The son of the late Playboy founder Hugh Hefner is jumping into the political ring.
Cooper Hefner announced Monday that he’s launching an exploratory campaign to run as a Democrat for the California Senate in the state’s 30th District, which includes Los Angeles County.
His late father commercialized sex with his Playboy magazine, the Playboy mansion and the bunny girls.
Hefner, 28, told CNN he’s been considering engaging in politics for a long time.
“I am deeply concerned about my community and our government and believe that right now it’s essential for new individuals to step forward and propose new ideas. I would not be on this road if I did not feel strongly that there was an opportunity to win and as a result, make a difference, ” Hefner said.
While the Hefner name is inextricably linked to Playboy Enterprises, the younger Hefner has forged his own path.
After leaving his role as the chief of global partnerships of Playboy Enterprises in May 2019, he took on an advisory role to Playboy’s chief executive officer as he worked on launching his own media company, HefPost.
Hefner is the son of Hugh Hefner and Kimberley Conrad, the Playboy founder’s second wife, and he grew up in the Playboy Mansion. He is married to actress Scarlett Byrne, and the two are expecting a baby next month.
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