Apple Music Launches Program To Discover African Music Talents

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Omah Lay is the first African artist to be highlighted by the Africa Rising Initiative launched by Apple Music.

Music and video streaming service Apple Music has launched a new artist discovery program in Africa called Africa Rising. 

Every two months through the program, Apple Music’s editorial team will select one artist from the continent and amplify their music to its users in 167 countries. 

The Africa Rising initiative also includes an accompanying playlist featuring songs in different genres from some of the continent’s new and emerging artists. 

Its current playlist includes music from Nigeria’s Rema, South Africa’s Tellaman and Kenya’s Bensoul.

Nigerian Afrofusion artist Omah Lay (real name Stanley Omah Didia) is the debut artist for the program.

The Nigerian artist started making music as a teenager, and in 2019, he released two songs that earned him air time on the radio in Rivers, Southern Nigeria. 

Music from his debut EP, “Get Layd,” which was released in May, is currently featured on the Nigerian Top 100 singles chart on Apple Music. 

Source: CNN

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