A little over three years after its launch, the cost of a base YouTube TV subscription has almost doubled. Starting today, new members will pay $65/month(GHS376.68/month). The change will affect current users as of their next billing cycle (on or after July 30th). YouTube last jacked up the price in April 2019 to $50(GHS289.75), so the monthly cost has increased by $15(GHS86.92) this time around.
“We don’t take these decisions lightly, and realize how hard this is for our members,” Christian Oestlien, vice president of product management for YouTube TV, wrote in a blog post. “That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”
That “rising cost of content” seems related to the addition of eight more ViacomCBS channels to the YouTube TV lineup starting today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. So, you can watch the likes of The Daily Show with Trevor Noah, RuPaul’s Drag Race, and SpongeBob SquarePants on YouTube TV. BET Her, MTV2, MTV Classic, Nick Jr., NickToons and TeenNick will be added later.
The increase is somewhat understandable, since YouTube is looking to expand the features and number of channels available on the service. It now hosts more than 70 channels.
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