After his collaboration with United Nations Environment Programme (UNEP) to raise awareness of biodiversity for World Environmental Day, Joey Lit has decided to give us a peak into what Free The Youth has been working on… and we love it.
In an Instagram post, Joey Lit models in the new “Free The Youth Denim Jacket“. The jacket has a distinctive look with the Free The Youth initials “FTY” embeded on the top right breast pocket.
The post reads, “The past 4 months has been one of the toughest periods of my life. I’ve been through series of stress and feeling uninspired to do anything as a creative and as Joey Lit. Sometimes I question myself if I’m on the right path and together with everything happening with COVID-19 and police brutality triggered my mental wellbeing.
Thanks to my team and the good people around me who recognized what I was going through and kept supporting and motivating me through this period. Even though I worked with @unitednations and @varioscorres during this period together with my team, anyone who I worked with for the past 4 months must have realized something was off and I apologize for that.
I had to take some time off to learn how to model, be the better designer and an artist. I have to slowly position my mind in the state it is right now and I’m happy to say I’m a better version you guys never seen before. I had to do these series of shoots with the new photographer on the team @yussifaljabaar without a haircut, no pedicure and in my childhood community with no props for y’all to see me in my purest form.
This is the first look for the fire @freetheyouth_ghana denim jacket and a virtual representation of my mind. I was empowered by my team to model for it myself with the official release date to be announced soon.
We gotta protect our mental health as creatives because that’s the power of our existence and wellbeing, And if you just followed me, this is why they call me Joey Lit”
Check out the post below:
- Joey Lit Collaborates With Brazilian “Vario Scorres” To Showcase Ghanaian Streetwear Culture
- Emergers 2020: People Who Have Influenced Joey Lit
- International Brands Joey Lit Has Collaborated With
- The Inspiring Reason Why Joey Lit Quit The Military To Start ‘Free The Youth’
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