Snap Announces “Minis” To bring Other Apps Into Snapchat

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Snap Announces "Minis" To bring Other Apps Into Snapchat

Snap today announced Minis, a suite of miniature applications made by third-party developers that run inside of Snapchat. Minis are built using HTML and enable a range of experiences from meditating alone to buying movie tickets with friends. Minis, which are integrated into the chat window on Snapchat, were one of several new features announced today at Snap’s virtual Partner Summit.

The existence of Minis was first reported last month by The Information, which likened them to the mini programs that have turned WeChat into one of the most popular apps in China. The programs — which let users buy food, pay their bills, and complete other tasks — generated $113 billion for WeChat last year, up 160 percent from the year prior, The Information reported. The company takes a cut of purchases made through the app.

Snap announced seven Minis to start. They include an app to coordinate your schedule at the next Coachella music festival; a mini version of Headspace to meditate and send encouraging messages to friends; Movie Tickets by Atom for choosing showtimes, picking seats, and buying tickets; and Tembo, which lets students create flash card decks for studying.

In an interview with The Verge, Snap CEO Evan Spiegel said Minis would help the company extend its reach to include e-commerce, with more social shopping experiences that let friends browse together. “Let’s say you’re getting ready with your friends, or your school dance is two weeks from now — you can actually shop together with your friends, which I think could be a really fun experience,” Spiegel said.

Source: The Verge

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