It is quite sad to see no Ghanaian on this list because most Ghanaian musicians put in a lot to promote their songs.
On the Billboards list of “Top 15 Sub-Saharan African Artists Based On Global Views”, Nigerian artist Burnaboy takes the lead with 435.57 million streams, with Tanzanian Diamond Platnumz coming in second with 291.98 million streams whiles Davido takes the third spot with 285.76 milion.
According to YouTube music trends manager Kevin Meenan, he said, “Western artists can learn from what African artists are doing, particularly the ones who have broken internationally,”. Kevin Meenan oversaw the collection and analysis of the YouTube Music Charts & Insights data found in this Billboard Deep Dive.
According to the findings of Billboard, The “vast majority” of YouTube views for African artists who have crossed the 1 million subscriber mark — among them Wizkid, Yemi Alade, Davido, Burna Boy and Naira Marley — “come from outside of the country that they’re from,” says Meenan, citing Burna Boy and Davido as examples. “Ninety-five percent of their views are coming from outside of Nigeria.” In both cases, the United States drove the most views. For Burna Boy, France and the United Kingdom placed second and third, while that order was reversed for Davido.
With few exceptions, local music rules. “I was surprised at first, but less so when I started unpacking it,” says Meenan. “Local music cuts through because it is reflective of the culture.” Bongo flava artists dominate YouTube’s Tanzania chart; mahraganat artists in Egypt; and Afrobeats stars in Nigeria and Ghana. Meenan says he compared the top 100 songs in Nigeria and Tanzania for the same week and they shared nine tracks. The United States and Tanzania shared four songs in their respective top 100. “It really speaks to how these countries are their own musical ecosystems,” says Meenan.
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