Ironically, one of the things that a lot of creatives are not so good at is marketing themselves. Some of them will create amazing content but will fail to put it out in a way that will get them noticed. Here are some tips to increase your discoverability as a creative.
You Need A Recognizable Identity
Social media right now is a sea of creatives and personalities. If you want to stand out, you need an identity. You need people to know you for something. In order to do that, your image needs to communicate what it is that you do. This is why you need to create content around your area of expertise, so that people begin to know you for that type of content.
You’ve Got To Nail Your Bio & Profile
In line with the first point, your bio and your profile will help sell the identity that you are trying to create. Therefore, it is important that you get them right. Your bio is like an elevator pitch; it is short, but there is so much that you have to communicate. A well-crafted bio will get people to hit that follow button.
Use The Same Handle Across Platforms
Social media is a great tool for people to use to find you. However, when you use different handles across different platforms, it becomes harder for people to find. Although, this is not necessarily as easy as it sounds. Some usernames may be taken on some platforms; just try to find something that can cut across if you can.