German Brand “A KIND OF GUISE” Takes Its SS20 Inspiration From Kejetia Market

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German Brand "A KIND OF GUISE" Takes Its SS20 Inspiration From Kejetia Market (image via A Kind Of Guise)

German Brand “A Kind Of Guise” has taken its SS20 inspiration from Ghana’s busy market, the Kejetia Market. “A Kind of Guise” was inspired by the heaving mass of color and movement in the Kumasi market. A Kind of Guise with Kejetia’s inspiration has named its Spring/Summer 2020 collection “Kejetia Kumasi.”

According to Hypebeast, the reason for the feature is because Kejetia is” renowned for its 11,000 stalls, mountains of fresh produce and kilometers of bold and bright Ghanaian prints, Kumasi market is an explosion of color and West African lifestyle, and also the inspiration behind the brand’s SS20 collection.”

“A Kind Of Guise”, Spring/Summer 2020 collection “Kejetia Kumasi.” image via A Kind Of Guise

A Kind of Guise has created a collection with stand-outs including polo cardigans made out of merino wool and cotton rib-stop trousers. A large chunk of Ghanian vodun vibes can also be seen on the patterned shirts and embroidered jerseys.

“A Kind Of Guise”, Spring/Summer 2020 collection “Kejetia Kumasi.” image via A Kind Of Guise

A Kind of Guise is a German brand that offers a wide range of menswear, womenswear and accessories. Besides our seasonal collection, which is released twice a year, we also provide never out of stock products for your daily wardrobe.

“A Kind Of Guise”, Spring/Summer 2020 collection “Kejetia Kumasi.” image via A Kind Of Guise

Their design is contemporary yet timeless, classy yet functional. We only use carefully selected high-quality fabrics and manufacture our pieces entirely in Germany.

Globally stocked in around 90 boutiques and department stores as well as in our own retail outposts, you can convince yourself of our outstanding quality and service.

Source: Kuulpeeps

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