Joey Lit took a very bold and risky decision at a critical point of his life and he has since not regretted taking such a decision.
Joey Lit is the co-founder and creative director of Free The Youth; a group of creative young individuals who are interested in art, street fashion, and aim to empower the young generation to take their love for art across borders.
Joey Lit is a trained electrical engineer. He studied electrical engineering at the Regent University College of Science and Technology. After completing his university education, he had the opportunity to work in the Military. After a few years of working in the Military, Joey took a risky decision to quit and follow his dream of making an impact in the life of young people in the world. “I had to choose one to do full time… It was a risky decision but we are here now,” Joey Lit said in an interview with Kuulpeeps.
Joey Lit grew up in Tema, a ‘hood’ known for producing a lot of creative people in Ghana. As a kid in Tema, Joey experienced rap and dance battles, sneaker shows and other creative events. All these things that he experienced as a child inspired him to go into art and fashion.
He started Free The Youth with his friends in 2013 with the aim of empowering the young generation to take their love for art across borders. Joey Lit and his friends started by taking photos of cool places in Ghana, with the aim of projecting a beautiful image of Ghana to the outside world. They kept doing this for a while, and people started having an interest in their craft. They also started to attract some well-known brands in the country.
After years of consistency, Free The Youth started to develop into a community and in 2015 Joey Lit and his partners introduced the Free The Youth merchandise.
With the help of musicians like Amaarae, B4Bonah and Kofi Mole, they were able to propagate the message of Free The Youth to young people and many got involved. They started making sales and now, Free The Youth has grown to become a clothing brand and an NGO.
Joey Lit and his partners in executing their aim of impacting the youth have organised about ten workshops so far. The workshops teach young people various creative arts like screen printing, graphic designing, photography and many others. They also organise workshops for futuristic thinking, where participants are taught to imagine how Ghana would be like in some years to come in order to plan ahead and also find solutions to future problems.
“I want to establish the biggest creative arts institution in Africa”
Joey Lit hopes to establish the biggest creative arts in Africa which will serve as an alternative for the university, where young people can learn any creative art of their choice for free.
Watch Joey Lit Talk About Why He Quit The Military To Start A Clothing Brand Below: