BIO: Joey Lit (Jonathan Coffie)

Joey Lit in Emergers 2020. Photo Credit: Kuulpeeps.com
Joey Lit in Emergers 2020. Photo Credit: Kuulpeeps.com

FULL NAME: Jonathan Coffie

BORN: August 28, 1993

HOMETOWN: Winneba

RESIDENCE: Tema

FIELD: Art and Fashion

SKILL SET: Graphic Designing, Concept Creation

YEARS ACTIVE: 7 years

LABEL: Free The Youth


ORIGIN STORY

Joey Lit saw a lot of fashion while growing up in Tema. The art and fashion events which he experienced inspired him to get into fashion. He, however, took a very risky decision to quit his job in the military to start the clothing and fashion brand, Free The Youth.


EDUCATION

He had his senior high education at Aburi Secondary Technical School. He furthered his education at Regent University College of Science and Technology, where he studied Electrical Engineering.


ACHIEVEMENTS/CAREER MILESTONES

Joey Lit’s Free The Youth clothing brand is the first Ghanaian streetwear brand to be featured on Vogue Magazine and Fader Magazine.

His brand has also been featured on Okay Africa, Nataal Media and GUAP Magazine UK.


INFLUENCES

Kofi Mole, Kid Cudi, Wu-Tang Clan, Tema


COLLABORATIONS

Nike, Foot Locker, Sony Music, RCA Records, Daily Paper, Trippin World, Global United Diaspora, Engineering Sports, Hanahana Beauty, Surf Ghana, La Meme Gang.


SOCIAL MEDIA HANDLES

Facebook (Joey Lit), Twitter (joeylitONAIR), Instagram (joey_lit)

Watch Joey Lit Talk About Why He Quit The Military To Start A Clothing Brand Below:

source: kuulpeeps.com

Click here for more of Joey Lit on Emergers 2020 – The Colours Edition

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