Rubaba Sule-Braimah, affectionately called Ruba, is a young Ghanaian entrepreneur living her dream after going through a lot of struggles to make it in life.
The University of Ghana graduate is working to create a strong brand for herself in the cosmetic industry. The soft-spoken and outgoing personality is passionate about providing safe beauty products with little or no chemicals to consumers in Ghana and abroad.
Ruba, as her friends affectionately call her, studied psychology, philosophy and classics at Ghana’s premier university.
From school, Ruba had many dreams. She said at one point in her life, she wanted to be a lawyer, then an architect, then the owner of a salon among other dreams. “I just couldn’t wait to go into the job market and gain my independence”, Ruba said in a chat with Afrikanmum.com.
“My passion for entrepreneurship came from my mum who had her tailoring business and my aunt who owned a salon,” she said.
She mentioned, however, that she used just GhC10 to produce her first homemade coconut oil.
It was just to test the market as Ruba explains. Developing natural remedies was something she already loved. After paying close attention to the labels of products and realizing the chemicals that are used to preserve these products and heal skin conditions, she realized that some of these products were very harmful.
She, therefore, decided to produce homemade recipes with little or no chemicals for the skin and hair.
“My product is 100% homemade with a lot of love,” she added. A lot of care goes into the production process of these products.
She also indicated that all her products are 100% natural with the exception of body moisturizers and shampoo (and those are over 98% natural).
Ruba is also using her business to support head potters also known as ‘kayaayei’ by employing them as part-time workers.
Ruba’s dream is for her products to become a household name. She is looking forward to the day she’ll start exporting them beyond the shores of Ghana.
Below are some of her products:
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