In the middle of the Super Bowl on Sunday night, Jennifer Lopez and Shakira gave the world one of the best performances it’s ever seen to date.
Judging by the kind of performance they put up we would say J.Lo and Shakira each deserve at least, like $100 million, but apparently, the NFL is on the other end of the spectrum and literally paying these two artists dust.
It turns out that Jennifer and Shakira won’t get paid for their performance and all the hard work it took leading up to it.
According to Forbes, this is quite normal, but it still stings. The business publication explained that while the NFL doesn’t pay its Super Bowl halftime show performers, it does offer a “union scale,” which is “a fraction of the six-and-seven figure sums” the artists usually earn on a regular basis. The NFL also takes on the responsibility of funding production costs, like the lights, stages, and outfits. BTW, those production costs are estimated to be as pricey as $10 million, so it’s nothing to sneeze at.
Also, it’s said that the reward for playing during the Super Bowl is less about the money and more about the honour of being invited, reaching millions of viewers, and getting even more exposure than before. And along with more exposure, the performers often see their music jump in popularity, which eventually translates to earning more money.
According to Spotify, Jennifer’s streams jumped by 335 per cent and Shakira’s spiked by 230 per cent after the Halftime Show.
Even special guests Bad Bunny, J Balvin, and Demi Lovato, who sang the National Anthem, saw double-digit increases! This was also the case when Justin Timberlake performed in 2018 and saw a 214 per cent increase in Spotify streams.
Okay, when you take all that into consideration, it makes sense that the NFL doesn’t write each performer a fat check at the end of the day. But keep streaming their music if you want to support these two queens.
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