Sony Music and Friends, the first-ever Sony Music event in West Africa was held in Accra, Ghana, on December 31, with the aim of driving authentic relationships in the African Music industry through necessary conversations and connections. Basically, the goal of the event was to open up a dialogue between the local and international community about the globalization of African music.
The event included a panel featuring music industry leaders, influencers, artistes, a Performance and Q&A session with Afrobeat superstar Davido led by Ghanaian MC and host Kojo Manuel. There was also an after-party with sounds provided by both local and global DJs like Juls, Vyrusky and Mercedes Benson.
The Sony Music and Friends event also partnered with Ghanaian streetwear label Free The Youth to create exclusive SONY Music and Friends merch for the event which attendees were able to customize.
The title for the panel discussion, “Africa to the World: A Conversation About Breaking African Music Globally” The title for the panel discussion, sought to foster dialogue centred around the future of African music’s global presence. The panel focused on conversations surrounding the music industry within the digital age, the next frontier of African music and how labels can integrate the unique African market to genuinely support the growth of the African music movement.
The panel was moderated by Ghanaian Afro-fusion artist Amaarae and featured music industry’s trailblazers in Africa and the diaspora like RCA EVP of A&R and Cofounder of Keep Cool, Tunji Balogun, TRACE West Africa’s Lanre Masha, Ghanaian-American Music and Culture editor Stephanie-Smith Strickland, Ghana-based Director David Nicol-Sey, Digital Marketing Specialist Dimplez, and Artist Manager and PR specialist Danai Mavunga.
Below are more photos:
source: Sony Music
Click on the comment box below and leave us your thoughts. Thank you