A deep-pocketed new streaming service has revealed it will launch in the US on 6 April.
Quibi has raised $1bn in funds and commissioned some of Hollywood’s biggest names to make content for its mobile-only service. Each show will be 10 minutes or shorter.
The firm intends to charge $4.99 (GHC28.43) per month for basic access and $7.99 (GHC45.52) for an ad-free version.
But one industry-watcher questioned consumers’ willingness to pay.
Quibi’s chief executive Meg Whitman and founder Jeffrey Katzenberg announced the details of the service at the CES tech expo in Las Vegas.
She was previously the chief of eBay and Hewlett Packard Enterprise, while he produced some of Disney’s best known animated movies before heading up Dreamworks Animation.
The stars involved in the new service include:
- the directors Steven Spielberg, Sam Raimi and Guillermo del Toro
- the models Chrissy Teigen and Tyra Banks
- the actors Bill Murray, Idris Elba and Reese Witherspoon
In addition to entertainment, the service intends to screen bespoke news bulletins from NBC, BBC and Telemundo, among others.
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