Grammys: Naomi Campbell Calls For The Creation Of An Afrobeats Category

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Photo Credit: WWD/REX/Shutterstock (9731670u) Naomi Campbell on the catwalk Miu Miu Cruise Collection show, Runway, Paris, France - 30 Jun 2018

English supermodel and actress, Naomi Campbell, has called on the Recording Academy, the America-based music industry platform famous for The Grammys to create a distinct Afrobeats category for achievements in that genre.

Commenting on the 2020 Grammys, Campbell stated that it was wrong to lump a form of music like Afrobeats which caters to diverse cultures into the broad category of World Music.

She said: “There is something that brings joy, strength and happiness to me, and to so many people that hear it, and it is called Afrobeats. Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent Africa but all over the world.”

She further challenged the Recording Academy to address the injustice against African artistes by the wrong categorisation of their musical works.

According to her, “The genre was categorised into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa.”

Naomi’s angst is a response to Nigeria’s Burna Boy who was nominated in the World Music category but lost to Angelique Kidjo at the 2020 Grammys announced on Sunday.

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First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday, and thank you to you for spreading light and opening minds through your music… • And to our AFRICAN GIANT, @burnaboygram… it is only due to lack of education that you have not been honored with the accolades you so truly deserve. You are always a winner in our hearts. ALWAYS. • And to The @RecordingAcademy, There is something that brings joy, strength and happiness to myself, and to so many people that hear it, and it is called Afrobeats.  Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent of Africa, but across the world… • Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa. • Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy?  What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us. • Please get up to speed on the state of all popular music today, and include Afrobeats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves – just as any other respected and recognized musical genre. • This is bigger than you, so open your eyes, ears and minds and treat us right and with the respect we deserve. ❤️💛💚❤️💛💚 #ForTheCulture #NAOMIAFRICA #grammys

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source: thisdaylive

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