A lot of brands in the world employ the services of some influential people as ‘Brand Ambassadors’ to help promote the brand with the hopes of increasing the sales of their products.
Big names in Ghana, such as Sarkodie, Stonebwoy, Nana Ama McBrown, and John Dumelo have been employed by many brands as their brand ambassadors.
However, one influential Ghanaian celebrity who has really promoted the brands he’s worked with is Shatta Wale.
Two major products most people know Shatta Wale to be associated with as a brand ambassador are Kasapreko Company Limited’s Storm Energy Drink and Infinix’s new Hot 8 phone.
Now let’s break it down…
It is a fact that many Ghanaians know or got to know Storm Energy Drink because of Shatta Wale. He has done an amazing job as the brand ambassador of the Kasapreko product. Shatta Wale personalised Storm Energy Drink to the extent that whenever you think of Storm Energy Drink, Shatta Wale comes to mind.
In June 2018, Shatta Wale was presented with the Marketing Campaign of the Year award by the Kasapreko Company Limited for a marketing campaign deployed for Storm Energy Drink. During the awards ceremony, Mrs Eunice Adjei Bonsu, Director of Sales and Marketing for Awake Water and Carbonated Soft Drinks at Kasapreko Company Limited was grateful for the promotion of the product by Shatta Wale… “Storm Energy Drink is currently the number one energy drink in Ghana, this can largely be attributed to the support and promotion of the product by Shatta Wale,” she said.
The Managing Director of Kasapreko Company Limited, Mr Richard Adjei also stated that the partnership with Shatta Wale “has been very fruitful”.
In May this year, Shatta Wale announced that he had signed a “multi-million dollar deal” with Kasapreko Company Limited to produce a special edition of the Storm Energy drink for the Shatta Movement Fans.
The special Storm Energy Drink which was produced for SM Fans has the Shatta Movement logo printed as part of the packaging design of the bottle… And it is right to say that a brand will not go this far to do such a thing for its brand ambassador if what he’s doing for them in terms of promotion is not important.
Now let’s talk about what he’s done for smartphone brand, Infinix.
In September this year, Infinix announced Shatta Wale as the brand ambassador for its new smartphone, Hot 8… And just about three weeks after Shatta Wale was named as the brand ambassador of Hot 8, Inifinix has recorded a huge feat with regards to the sale of the Hot 8.
A report by Joy News today (October 3, 2019) states that Infinix sold about 6000 Hot 8 phones in one day and the Hot 8 phones have sold out in the Ghanaian Market. The Hot 8 phones were available on the Ghanaian market on October 1, 2019, and within three days it has sold out.
This shows how influential Shatta Wale is and we can’t deny the fact that he is arguably the best brand ambassador in Ghana.
Well, this is what we think… tell us what you also make of this.
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