The easiest way of describing a blogger is someone who is known primarily for their website or social media presence – it might be photo-based or written.
Due to Social Media, most of the known fashion bloggers do not necessarily have a website. They usually post their outfits with details concerning where they got them or if they were DIYs.
Fashion Bloggers have really become a thing in Ghana where fashion enthusiasts explore their creativity and take pictures of themselves for people to see. Because of the niche they’ve created for themselves, it’s easier for brands to locate them and use them as brand representatives and ambassadors.
If these people cannot be found at a style event, the event is considered a flop by others.
There are different types of style/fashion bloggers which include plus-size women, Islamic/hijab bloggers, and others.
Click next to check out some Ghanaian style and fashion bloggers we think you should be following if you’re a fashion fanatic!