The top 10 countries have remained largely unchanged from last year’s rankings, apart from the UK, which slid from fifth place to sixth.
Italy came in at number eight, and Canada at nine.
To create the biennial table, the WEF looked at four areas of tourism: natural and cultural resources, infrastructure, national travel and tourism policy, and the “enabling environment” (from safety and hygiene to the labour market). It measured 90 indicators against 14 “pillars” within those areas, meaning all 140 countries were rated for things like cultural resources, air transport infrastructure, and price competitiveness.
The pillars were then aggregated to form the overall rankings.
The top 10 countries to visit in 2019, according to the World Economic Forum
- 1: Spain
- 2: France
- 3: Germany
- 4: Japan
- 5: United States
- 6: United Kingdom
- 7: Australia
- 8: Italy
- 9: Canada
- 10: Switzerland