As kids, we had dreams to wear the best and dopest sneakers but some artists live the dream beyond expectation. Collaboration with a sneaker company. OMG!!!
Rappers are the new athletes in the sneaker world when it comes to moving product. Names like LeBron James and Zion Williamson can still turn heads, but the paradigm has shifted in the marketplace. Success from names like Kanye West and Pharrell are obvious examples, but there arguably isn’t a bigger draw in sneakers right now than Travis Scott.