Breaking the 10-year history of naming releases after desserts, the company is bailing on providing a codename beginning with a subsequent letter of the alphabet (in this case, Q), which is the way we’ve been referring to Android up to now. This year is Android 10, next year will be Android 11, and so on.
Alongside the new name is an updated logo for Android, one that Aude Gandon, global brand director for Android, says has a “more modern” wordmark. Importantly, it will always include the little green robot. “The robot is what makes Android special. It makes it human, fun, and approachable,” Gandon says.
Google’s actual reason for switching the naming, he says, isn’t that Q is hard, but rather that desserts aren’t very inclusive.
“We have some good names, but in each and every case they leave a part of the world out,” he argues. Android is a global brand, used by more people in India and Brazil than in the US, so going with an English word for the dessert leaves some regions out.
Pie isn’t always a dessert, “lollipop” can be hard to pronounce in some regions, and “marshmallows aren’t really a thing in a lot of places,” Samat says. Numbers, at least, are universal.